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PRESS RELEASE:  Kansas City, MO (July 1, 2013)

S.A.L.T.Y. Cosmetics LLC is a company based in Kansas City, Missouri, born from the dreams, cosmetic creativity, and passion of the four current owners, Sarah Piccinini, Arnelle Williams, Tom Reynolds, and Yolanda Reynolds.  S.A.L.T.Y. Cosmetics, believes in bringing the best to the beauty industry by providing high-end custom-made cosmetics at reasonable prices.

“We truly believe we were put together for a reason and can't wait to see what our future holds,” says owner Sarah Piccinini.

S.A.L.T.Y. Cosmetics combines the initials of the original founders in a creative way (S.arah, A.rnelle, L.acey, T.om, and Y.olanda) to display their product pride with a personal passion.

“With all our creativity and passion, we hope to give you a product you will love as much as we do.  We can provide our clients with a unique insight into the beauty industry, a vast array of knowledge, reasonable prices, and a high-end, safe, luxury product that you can be proud to wear,” continues Piccinini.

Customers can create their ideal vision of color with S.A.L.T.Y.’s custom-blend program, or simplify their selection by choosing a product from their regular line of shades.  The company will blend shades of shadow, gloss, and other beauty products according to one’s specifications.  All a customer needs to do is provide a description of color (i.e. brown with a hint of pink), texture (matte/satin/shimmer), intensity (light/medium/dark), and her skin, eye, and hair color, so a complimentary color can be created, fulfilling a fantasy.  A trained technician hand-blends color combinations in a lab. Then the company will send samples so the customer can try-before-they-buy, and tweak the final formulation by giving feedback.  This produces an absolutely perfect palette for every person.  

Piccinini states, “We believe in quality and want our customers to fall in love with each new product we develop all over again.  With the strength, support, and faith in our Lord Jesus Christ, and motivation from our friends and families we hope to build a company that we can truly be proud of, and pass that on to our customers!  We truly believe we were put together for a reason and can't wait to see what our future holds.”



Mission Statement:  

To provide custom-blended, luxurious, hand-crafted, safe, mineral cosmetics of superior quality to women of all ages and ethnicities.


Sarah Piccinini had a 10 year well-traveled army career, and is a wife, mother, as well as a graduate of Heritage College in Kansas City, Missouri.  She pursues her dreams as a licensed cosmetologist and esthetician.  She is the driving force behind the unified dream of S.A.L.T.Y. Cosmetics.


S.A.L.T.Y. Cosmetics prides itself on providing its clients with the safest, purest, most luxurious cosmetics.  What makes S.A.L.T.Y. Cosmetics unique, is that it uses pigments in product development that react differently, based upon formulation and the individual chemical response when applied to skin.  Skin colors and types vary; so one product may appear within a certain color range on one person, and project itself quite differently on another.

S.A.L.T.Y. Cosmetics started by responding to client requests to create custom-blended eye shadows, and has since expanded its offerings into high definition face powder, glam glitters, lip gloss, and blush.

S.A.L.T.Y. Cosmetics:

Does NO animal testing

Uses a high-grade luxury filler, Boron Nitride, which cuts down on the amount of dilution in products, and is known for producing no known skin sensitivities

Boron Nitride, an ingredient, binds particles tightly to produce highly-pigmented color (so you use less of it upon application) and the look is long-lasting, crease-free, and smooth; additionally the compound is light reflective which accentuates natural beauty by projecting a smooth, bright appearance, diminishing fine lines

Has oil control and antibacterial properties which help keep your make-up germ free

Does not contain Bismuth Oxychloride!  This chemical component is used in a majority of cosmetic lines because it is a cheap filler with great adhesion properties, which produces a smooth and silky appearance.  However, it is widely known to cause skin sensitivities such as redness, watery eyes, and itching.

Is tested on humans; beginning with S.A.L.T.Y. staff, close friends, and family

Is made fresh, on demand, and is not stored on shelves in a warehouse ageing

Does not use parabens


Regular Non-Custom Blended Line Includes:

23 Pure Perfection Face Powders

10 Glam Glitters which can be used to accentuate lips, eyes, cheeks, the face, or body in a dazzling array of scintillating colors

Over 100 hand-blended eye shadows with catchy names like “The STRIP…at NIGHT” to “U.S. MINT” and “Bey-who?-ce”


Custom-Blend Options Include:



Lip Gloss

Eye Shadows


Face Powders

Glam Glitters

Nail Polish



Mica, Iron oxides, Boron Nitride, Magnesium Stearate, Silica Spheres, Rice Powder, Kaolin Clay, Titanium Dioxide, Zinc Oxide



Current Promotions:

Every week S.A.L.T.Y. Cosmetics offers a 25% discount on the featured color of the week.



August 2012 – Beauty box company ipsy.com had S.A.L.T.Y. Cosmetics design an eye shadow specifically for subscriber glam bags.  This placed S.A.L.T.Y. Cosmetics on the beauty map by gaining exposure with its morphing GLAMA-ZOID! eye shadow to an audience of over 100,000 people.

June 2013 – S.A.L.T.Y. Cosmetics collaborated with celebrity make-up artist Melissa Blayton of Kansas City, MO, and Mimi Johnson, make-up artist to the stars of The Real Housewives of Atlanta as part of an educational cosmetic experience and product promotion event.

June 2013 – S.A.L.T.Y. Cosmetics forms a partnership with TheLadyinRedBlog.com to create the world’s first-ever limited edition, luxury mineral eye shadowsdesigned after cocktails, wine, and drinks!  To date, no other cosmetic company offers a series of highly pigmented, luxury mineral eye shadows conjuring up images of martinis and rare vineyard vintages.  The “Red Hot Intoxication” eye shadow trio features:

Champagne on the Beach  -  a delicate almond shimmer.   Imagine the sparkle of beach sand when the glimmering sun hits it at the right angle.  That's your color here.  If you were to look through champagne bubbles on the beach, that's the hint of glint that will grace your eyelids. 

Choco-Tini - If you could wear liquid chocolate on your lids, this shade would be it.  Choco-Tini is a rich cocoa brown with just a hint of  almond color mixed in with it, combined with the slightest amount of mica to give the 'chocolate' that sheen.  If you 'melt' your dark chocolate shadow with water, it makes a rich eyeliner. 

Intoxicating Grapes - This is a purple like the color of Cabernet - TheLadyinRed's favorite wine.  There's not a hint of blue in it; it's the matte midnight purple of a well-aged vintage. 

Celebrity Psychic Medium & Radio Show Host Robyn Z, Lead Singer Savannah Van of Savannah Van Band, and Canadian model & Playboy Magazine Miss Social hopeful Samantha Christianson begin wearing S.A.L.T.Y. Cosmetics eye shadows and publicly promote them.

Glama-zoid! eye shadow is featured on Buzz feed for one of the top 28 most Magical Beauty Products that are Pure Genius! http://www.buzzfeed.com/chanelparks/genius-beauty-products

Celebrity make up artist Paige Padgett reviews Glama-zoid eye shadow for the Daily Glow online beauty publication. http://www.dailyglow.com/beauty-365/makeup/eye-shadow/salty-cosmetics-eyeshadow

Blog-tastic Make up artist MakeupbyJ has featured us in her amazing blog for the holidays:  http://www.makeupbyj.co/2013/11/salty-holiday-looks.html



Products in Development:

Nail polish has been are new focus! With so many requests for nail products and glitter accent nails being the hot new trend we couldn’t resist! Hopefully adding colored polish in the near future. We also offer custom blending with this new line.

We are constantly adding new eye shadow colors with every custom blend that we do at the moment we boast over 200 unique shadows and formulas! 


Contact Information:

Sarah Piccinini

Email:  saltycosmetics@gmail.com
Website:  http://www.saltycosmetics.com/
Twitter: @saltycosmetics
Facebook:  https://www.facebook.com/saltycosmetics
YouTube:  http://www.youtube.com/user/saltycosmetics
Instagram:  @saltycosmetics


Publicist:Laura Madsen

Media Buyer:  All advertising placement and inquiries should be directed to Sarah Piccinini, Owner/Founder S.A.L.T.Y. Cosmetics, LLC.

Promoter/Model:  Lacey Jungmeyer
Promoter/Model:  Gabriella Reynolds





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